Leasing Training

Module 1: The PrimePath Leasing Mindset

Build confidence, authority, and trust from the first interaction

• Understanding leasing as a consultative process

• How prospects make housing decisions

• Overcoming fear of objections before they arise

• Building confidence without pressure tactics

• Creating emotional connection and credibility

Module 2: First Contact Mastery (Phone, Email & Walk-Ins)

Turn inquiries into qualified tours

• Phone etiquette that builds urgency and trust

• Fair Housing–compliant communication

• Responding to online leads effectively

• Booking tours with confidence

• Eliminating common first-contact mistakes

Module 3: Touring With Intention

Convert tours into applications

• How to guide—not show—an apartment

• Storytelling techniques that sell lifestyle, not features

• Reading prospect body language and signals

• Handling objections in real time

• Closing the tour naturally (without sounding “salesy”)

Module 4: Closing Without Concessions

Protect NOI while increasing conversions

• How and when to ask for the application

• Addressing price resistance confidently

• Reducing dependence on concessions

• Explaining value vs. cost

• Creating urgency ethically and legally

Module 5: Follow-Up That Gets Results

Turn “let me think about it” into signed leases

• Follow-up timelines that work

• Effective texting and email strategies

• What to say when you’re being ghosted

• Turning lost leads into future move-ins

• Tracking and documenting follow-ups properly

Module 6: Fair Housing & Professional Ethics

Protect the asset, the team, and ownership

• Fair Housing fundamentals every agent must know

• Avoiding common compliance pitfalls

• Professional boundaries and documentation

• How to remain compliant while still closing strong

Module 7: Leasing & Design Alignment

Why presentation directly impacts close rate

• How unit condition affects leasing success

• What design mistakes cost owners money

• Understanding curb appeal, unit flow & finishes

• Communicating renovation value to prospects

• Leasing through minor deficiencies confidently

Module 8: Personal Performance & Accountability

Create consistency and measurable results

• Daily leasing routines that work

• Tracking personal close rates and conversions

• Time management inside the leasing office

• Professional presence and brand representation

• Developing long-term leasing careers Describe important details like price, value, length of service, and why it’s unique. Or use these sections to showcase different key values of your products or services.